$CELESTE CA
Justice for Celeste Hernandez

In memory of Celeste Rivas Hernandez
2010 · 2024

Justice for Celeste.

A charity coin built on the pump.fun charity feature. 100% of all fees are routed on-chain to the National Center for Missing & Exploited Children. No team allocation. No insider bag. Every transaction protects another child.

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What happened.

On September 8, 2025, a body was discovered in a vehicle registered to the singer D4vd (David Anthony Burke) in Hollywood. The body was identified as Celeste Rivas Hernandez. Celeste was 13 years old when she was last seen by her family in April 2024. She had been missing for over a year.

The criminal investigation is active. The case has been the subject of extensive coverage by KTLA, the Los Angeles Times, NBC, and others. We are not making accusations. The courts will decide what happened. What is not in dispute is that a child is dead and that a 13 year old went missing for over a year.

The part that keeps going viral.

The reason this story will not stop trending is the family timeline. Public records and reporting indicate that Celeste was reported missing only briefly in April 2024 and that no sustained, public search was carried out before her body was found seventeen months later. After her identification, a GoFundMe was launched. Comments on a viral Instagram reel show the public reaction: thousands of people writing some version of "do not donate to that GoFundMe" and asking, instead, where the help was when she was alive.

That backlash is not the project. The project is the answer to the question those comments are asking: where do you donate to actually protect kids like Celeste?

The answer is NCMEC.

The National Center for Missing & Exploited Children is the largest, longest-running organization in the United States for finding missing children, working with law enforcement on child predator cases, and giving families resources the moment a child goes missing. NCMEC is the org that runs the CyberTipline, the national missing children hotline (1-800-THE-LOST), and the AMBER Alert technical infrastructure. They are an established 501(c)(3) with audited financials. They are the answer.

If a NCMEC-funded search team had been mobilized in April 2024, Celeste might still be alive. We cannot fix what already happened. We can fund the org that prevents the next one.

Why this charity coin is different.

It uses the pump.fun charity feature.

pump.fun recently shipped a native charity feature: a verified recipient wallet receives 100% of the fees generated by a designated coin, automatically, on-chain, with no human in the middle. $CELESTE is launched under that feature with NCMEC set as the recipient. The donations are not a promise. They are a contract.

It is 100%, not 1%.

Most "charity tokens" donate 1% to 5% of fees, often paid out manually, often delayed, often with no proof. $CELESTE donates 100% of fees. No team carve-out. No marketing fund. No ambiguous "operations" line item. If $1 of fee is generated, $1 goes to NCMEC.

It answers the on-chain transparency problem.

KTLA has previously reported on charity-themed memecoins where the donation claim could not be independently verified. The pump.fun charity feature is the response to that exact skepticism: every fee transaction is a public, immutable record on Solana. Anyone can audit the wallet, the inflows, and the destination. There is no place to hide a missing dollar.

It rides a story that is going to keep going viral.

This case is going to be in headlines for months. The trial, if it happens, will be in headlines for years. Most viral stories produce zero lasting good. This one can produce a permanent stream of NCMEC funding for as long as $CELESTE has volume. The longer the news cycle, the more children get protected.

It is the first time the trenches can raise real money for a real cause without a leap of faith. The cause is real. The charity is real. The mechanism is on-chain. The receipts are public.

How to participate.

  1. 01
    Buy $CELESTE on pump.fun.

    Every transaction generates a fee. Every fee goes to NCMEC.

  2. 02
    Hold, send, share.

    You don't have to trade aggressively. The mechanism funds NCMEC even on slow days. The chart can be flat and kids still get protected.

  3. 03
    Spread the story.

    Every share is awareness for the case, for missing children, and for an org that actually does something about it.

  4. 04
    Verify the receipts.

    The pump.fun fee wallet for $CELESTE is public. The destination is NCMEC's verified recipient address. You can audit every dollar without trusting us.

Resources.